During the validation phase, new ventures are laying the groundwork for product-market fit.
Key questions at this stage include:
“In the potential sea of customers, who matters most?”
“What are the pains that keep my customers up at night?”
“What solutions might I offer my customers upon which I can build a viable business?”
“What nuances of our value proposition resonate with our customers?”
”Which features are most valuable for our MVP?”
These questions are answered by leveraging user research methodologies aligned with Customer Development,
a hypothesis-driven approach to understand who your customer is, what pains need solving, and how you might create a viable business around potential solutions. Learn more about Customer Development here.
I can help you and your team validate or invalidate your hypotheses about your customers and potential solutions. Beyond the answers themselves, I’ll teach you how to do this yourself in the most useful ways for your studio or venture.
No “one-size-fits-all,” I’ll guide you through a full set of Customer Development activities using design thinking methods in a way that addresses your unique starting point and the level of risk you’re comfortable with.
For some clients, I fully document the process as a Customer Development Playbook that you can refer back to and iterate on as your organization matures and grows.