It’s common knowledge that most startups fail. Three of the top-10 reasons that startups fail are rooted in a failure to acutely focus on user needs: #9 ignoring customers; #6 a user-unfriendly product, and #1 lack of market need.
It’s critical for startups to confirm that there is a market need, and learn as much as possible about the needs of their future customers. Customer Development and User Experience Research can help you answer key questions including:
“I have an initial product built,
but what’s the right next step for my customers?”
“What’s stopping my customers from adopting my product,
and how can I fix that?”
“How do I uplevel my user experience
from functional to world-class?”
I help you answer these questions leveraging a blend of Customer Development and User Experience Research methods to gain a deep understanding of your users and their day-to-day experiences (both pros and cons) of using your product. Through experimentation and inquiry, we evolve the insights to uncover new product offerings that move the needle ever closer to achieving product-market fit.
No “one-size-fits-all,” Jen will guide you through the full set of Customer Development and User Research activities in a way that addresses your unique starting point and the level of risk you’re comfortable with.