RIGHTSIZE YOUR RESEARCH PRACTICE
I help new ventures, startups, and mature organizations answer
the important questions necessary to achieve or maintain
product-market fit.
Functional areas of expertise
I offer two areas of expertise:
User Experience Research
Customer Development Research
Ways of supporting you
I’ll work with you to develop a research practice that is uniquely yours.
Help you build your in-house capabilities, from establishing and evolving your customer development and user research playbook to hiring or training your own (research or non-research) staff to conduct effective research.
Provide hands-on research as you require insights; this can be for a sustained period of time such as a validation incubation, or on an ad hoc basis.
My philosophy
I believe in rigor, not dogma. There is no one “right” way to evaluate a hypothesis, solve a problem, or get an answer. There are multiple ways, each with its advantages. I adapt my process to your needs including the structure of your team, your timing, your budget, and the level of risk you are prepared to assume.
Contact 23 Signals to discuss your unique research needs.