Supporting New Ventures, Funded Startups, and Mature Organizations
What We Do
At 23 Signals, I help organizations at any stage of growth answer critical questions to achieve and maintain product-market fit. Whether you’re a new venture seeking to validate your market or a mature company refining your strategy, I guide you in building a research practice that aligns with your goals.
Areas of expertise
User Experience Research
Customer Development Research
Approach
I blend hands-on research with tailored strategy to build your in-house capabilities or provide ongoing insights. From defining your customer development playbook to conducting research on a project basis, I ensure your team has the tools to make informed decisions.
My Philosophy
There’s no one-size-fits-all. I use rigorous, experimental methods to balance speed with risk tolerance, tailoring approaches to your team’s structure, timing, and budget. My goal is to help you reach insights quickly while mitigating risk.
Contact 23 Signals to discuss your unique research needs.